WavestoreUSA appoints security industry veteran as Director of Sales


Jennifer Martin brings 30+ years of experience in sales and strategic partnership development roles


West Palm Beach, Fla. (August 27, 2013) – WavestoreUSA, a provider of professional digital video and audio recording solutions for surveillance applications, is pleased to appoint Jennifer Martin, a 38-year veteran of the security and technology industries, as its Director of Sales. Martin will be charged with directing all business development activities on behalf of WavestoreUSA within its target markets. As Director of Sales, Martin will be responsible for developing and executing WavestoreUSA’s market development, sales and business plans. She will work to identify market opportunities and fulfill customer needs, ensure delivery of quality solutions, and meet short- and long-term business goals. She will also be charged with building the integrator and reseller networks for the company.

“Jennifer’s extensive market experience working with technology innovators, sales representatives and system integrators is an invaluable addition to WavestoreUSA,” said Mike Scirica, Vice President of Marketing and Sales, WavestoreUSA. “Jennifer has been successful in implementing partner development strategies and market expansion programs. She will play a pivotal role in the growth of our business while building relationships with new and existing partners.” Martin has spent the majority of her career helping organizations leverage the power of technology to enhance security, increase revenue streams and improve operations. Most recently, Martin served as Worldwide Manager of Channel Programs, Pixim, Inc., where she was responsible for demand generation, branding and OEM partner development.  Prior, she was Vice President of Vendor Technology and Education for PSA Network, an international security-purchasing cooperative. At PSA, Martin spearheaded vendor management, new technology acquisition, partnership development and vertical market strategies. She also held the role of Director of Marketing for during her tenure with PSA Network.

“WavestoreUSA is uniquely positioned to take advantage of new opportunities for growth in our targeted verticals,” Martin said. “I look forward to leading activities to drive sales, profits and market share of the company’s video recording and VMS platforms while continuing to promote the company’s brand throughout the industry.” During her career, Martin was co-owner of Hanna Martin, a manufacturer’s representative of video, electronic and software-based security products. She also served as CEO of LRC Electronics, and co-owned Intermountain Marketing. In addition, Martin is a frequent speaker at esteemed industry conferences and currently serves at the chair of the Security Industry Association New Product Showcase committee.

The entire WavestoreUSA team, including Martin, will be on site at the 2013 ASIS International Annual Seminar and Exhibits, held Sept. 24-26, 2013, at McCormick Center in Chicago. Attendees are invited to meet the team and view demonstrations of its recording, video management and storage solutions throughout the conference at booth #2069. To set up an appointment, email sales@wavestoreusa.com.


About WavestoreUSA

WavestoreUSA is an innovator in the development of open platform IP video and audio solutions for security applications. Its robust and intelligent video management platforms set the standard for quality, service and performance. Wavestore video management systems deliver powerful capabilities in an easy-to-manage, scalable and reliable platform. Customers across the globe benefit from its best-in-class solutions that enhance safety, increase security, optimize operations, and reduce upfront and long-term costs. Wavestore solutions are available through its dedicated network of channel partners. For more information, visit www.wavestoreusa.com.

Media Contact:
Rhianna Daniels
O: 813-645-1242
M: 603-591-7209
E: Rhianna@compasspublicrelations.com